Fandom Corner: Debunking Myths and Misconceptions About The New Generation

The rise of superstar boy group EXO led to a vigorous change in the K-pop sphere. Before, the market had been ruled by juggernauts such as Big Bang, SNSD, 2NE1, Super Junior, TVXQ, and many more. However, long hiatuses and ever-changing market gave EXO the perfect opportunity to come and

A Killer Comeback: How Cube Entertainment Turned it Around

After losing their primary breadwinners girl group "4Minute" and boy band "BEAST" (now known as "Highlight"), all hope seemed lost for Cube Entertainment. The company was left with numerous once-promising acts, but constantly mismanaged them which subsequently prevented them from hitting it big. The company seemed to be in a

Oh! Press Talk: Do co-ed groups work?

Co-ed groups are few and far between in pop music. A vast majority of pop groups all over the world are limited to individuals of the same gender. These single-gendered groups are typically aimed at very specific target demographics. That is, boy groups are usually primarily designed to attract fangirls,

EXO Comeback Leaks: Corporate Conspiracy or Sasaeng Sleuths?

A leaked snippet of a song or choreography preceding an EXO comeback is almost taken as a given nowadays. No other group seems to have premature information appear like clockwork before their comeback. In fact, it has gotten to the point where some have grown suspicious of SM themselves and

Oh! Press Talk: Fan Entitlement

It is no secret that there had been many occurrences in the K-Pop, J-Pop, and C-Pop scene that challenged the bond between fans and idols. Some have been healthy, harmonious, melodic, and beautiful… but some have been just tragic and terrible. What are the real boundaries of being a fan?

Oh! Press Talk: Seeking Western Validation in K-Pop

Every fan wants to know that their favorite group is doing well: that their music is selling, the members have name to face recognition, and their fandom is always growing. And in recent years, this drive has surpassed fandom-centered goals to reach for higher and higher awards and recognition. And