After the remarkable achievements in 2022, which includes officially debuting as a group, music chart topping hits, as well as performances at prestigious events from the likes of 2022 Asia Artist Awards, the 65th annual The Japan Record Award, and the 73rd NHK Kouhaku Uta Gassen (Kouhaku Song Festival), Japanese group, BE:FIRST are back with their first single of 2023, ‘Boom Boom Back’. The single is now available on all major digital streaming platforms.
With a new year, BE:FIRST welcomes a new approach with a global team on ‘Boom Boom Back’ which includes US-based artist and music producer, Grant Boutin and music producer, Luke Shipstad, songwriters Will Jay and 3onawav, who proactively provide music to great artists in South Korea as well as other Asian countries. This brand-new infectious single expresses the sincere, yet greedy determination to aim even higher, despite already achieving high accolades.
In terms of choreography for the music video, BE:FIRST worked together with dancer and choreographer, KAITA, as well as KAZ the FIRE. KAITA previously worked on their Hip Hop number, ‘Milli-Billi’, which was taken from their first album ‘BE:1’. With ‘Boom Boom Back’, it is a promise that this is going to be another ‘must-see’ dance performance. The music video premiered on BE:FIRST’s official YouTube channel on 13 February 2023.
Additionally, as part of the group’s ‘One Man Tour BE:1’, BE:FIRST’s first arena performance at Yoyogi National Stadium First Gymnasium will be available internationally via livestream from 24 February, 9PM till 26 March 2023, 10:59 PM (Singapore time). This full concert includes their first time performance of ‘Boom Boom Back’ in its entirety to the public. ‘Boom Boom Back’ has already been shared and published by local dancers and
choreographers in the lead up to the actual single release date, creating a wave of mystery and excitement to all BESTYs (BE:FIRST fans) who wondered if this was the group’s latest single.
On TikTok, the #BBBチャレンジ (#BBBChallenge in English) was published without revealing the group or song title, and has created a massive buzz on social media even before the official announcement from BE:FIRST. To date, this has garnered over 21.5 million views alone, establishing BE:FIRST’s digital first approach and commitment to their love for music and dance. BE:FIRST published their TikTok videos for ‘Boom Boom Back’ on 26 and 27 January 2023. Get excited for their new release and await for what is coming next from BE:FIRST.
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“Boom Boom Back” streaming & download:
https://BEFIRST.lnk.to/BoomBoomBack_global
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<BE:FIRST / Music Videos>
https://youtube.com/playlist?list=PLbnrvWONK6FdEWKeXArhrUMu53Xb7ruxl
<1st Album “BE:1”>
https://BEFIRST.lnk.to/_BE1
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